How many times do you hear that question? A random networker, expecting us to sell ourselves in 10 seconds flat. Our brains scramble for an answer, something that makes us memorable, distinctive, unforgettable. A story that turns us from nobody, into somebody they’ll want to work with.
Uniqueness in business is no longer a given. To stand out, you must first stand for something. At Inside Stories, we work with you to tease out the purpose that drives you, and craft the narrative that describes who you are, what you do, and why you do it.
We dive deep into the heart of your work, tapping into your passion, uncovering your purpose, and helping you dial into what really defines you as a business. Then together, we craft a range of different sized business stories that will capture and inspire your chosen audience, allowing you to authentically engage with the right people, in the right way, every time.
Whether it’s a 30-second elevator pitch, investor presentation, supplier or franchisee pitch, or even a keynote speech, you’ll be able to deliver a story that will captivate, move and trigger a call to action, always leaving them wanting more.
We’ll deliver a 60-90 page digital ‘Pick’n‘Mix’ Story Bible, told in your own voice, recrafted and repositioned by us. A narrative that you can recall in the blink of an eye when you need it most.
Building a narrative that puts the audience first.
Uncovering the purpose that drives and motivates your business.
Identifying the brand culture that differentiates you from the competition.
Every business with ambition needs a rallying cry, to align employees and engage customers.
Crafting a concise, compelling, and unforgettable positioning statement.
Structuring your story according to the classic mythological structure – making your brand the hero.
For a young or newly established business, storytelling is a compelling and effective way to define the kind of organisation you aspire to be. It’s a chance to determine the change you want to bring to the world with your product or service, as well as establishing the roadmap for how you plan to achieve those goals. A good story will explore the origins of the idea, the expertise you bring to bear, and why investors would want to join you on your journey.
There are a number of critical ‘pinch-points’ that can impact the growth and success of any small and medium-sized business. From attracting the next round of investment or expanding the company with new products, services and employees, to exploring new marketing and brand strategies, a clear and coherent story can help get you to that next level. The narrative of your organisation can help candidates, suppliers, investors and partners understand what you need from them, and how they will be instrumental in getting you to the next level in your evolution. Storytelling for business truly is key.
For large businesses, alignment and consistency are essential growth drivers. The challenge is that diverse teams enjoy a shared understanding of the organisation’s strategic direction, as well as their respective role in delivering against it. Collaborative storytelling enables stakeholders to co-create an authentic narrative for the entire business; one that will adapt and flex to reflect the specific priorities of each division. The resulting business story can also inform every aspect of the marketing mix, from advertising and PR to social media and digital, as well as ongoing internal communications and employee engagement programmes.
One day immersive workshop for you and your team to flush out who you are as a business and brand. What’s your purpose? What’s your point? What do you bring to the table? Who really are you?
These emotionally in-depth, highly analytical workshops allow us to create your definitive business manifesto, a branding book that will become your company’s Story Bible. Everything you need for effective communications will be found inside, from audience planning and business purpose, to brand behaviours, tone of voice, elevator pitches and ‘Hero’s Journey’ template.
This intensive one-day program is an introduction to your Business Story, for start-ups and small businesses who want to understand the power of their brand.
Hosted online via our private, interactive video conferencing suite, over the course of the day you’ll tap into who you are as a company and what your real mission is. We’ll guide you through a range of different workshops to reveal the key, core messaging that underpins your work, concentrating the messages down into several key, salient brand points, including:
If you’re a busy Digital / SEO Agency owner wanting to enhance the discovery and purpose narrative of your customers.
Enabling you to dedicate all your focus on what you do best: to amplify their message through the right channels to reach the largest and most appropriate audiences, at the right time,then read on..
Competitively priced so as NOT to eat into your customers budgets.
Delivering them to you with a complete understanding of who they are and why they matter to their customers.
Confident in their story, with a crystal clear internal and external vocabulary, ready for you to take them on to the next part of their SEO journey.
Learn what it takes to connect your brand to your customer base, with our series of six 90-minute online sessions. Join other entrepreneurs as we cover:
Just a taste of what can happen with our more in-depth workshops, these collaborative sessions will give you invaluable insight into what makes your company tick, and how you and other business leaders can unlock real growth potential from right inside your brand.
We all know people who have that innate ability to connect. Naturals in the networking environment, they seem to have some sixth sense about who would be a great fit for who. Inside Stories co-founder and Relationship Director Terry is one such ‘Connector’, finding new opportunities, connecting the dots, and instinctively creating situations where collaborations can truly flourish.
A natural-born teller of tales, Inside Stories co-founder and Storyteller-in-Chief Gareth has always been able to see life’s narrative. From small situations to sprawling, all-encompassing debacles, Gareth can unpick a hundred individual threads, unravel them with enviable ease, and spin them into stories that bewitch and entrance. Bringing this ability to Inside Stories, he’s helped growing numbers of business owners climb inside their brand identities and really understand what it is that makes them special, different, and unique.
Monday – Friday: 9am – 5pm
Saturday – Sunday: Closed