Start-up culture is the new frontier.
A brave new world, full of small businesses with talent and ambition to spare.
But there’s a problem on the horizon.
Every small business has the potential to be enormous, so there’s a whole cottage industry of marketing experts looking to hitch their wagon to the next big thing.
There are lots of well-meaning, highly experienced professionals who’ll sell you search engine optimization solutions and content management platforms.
Unfortunately, without a clear narrative, you’re paying for stuff rather than stories.
It’s a collaborative, creative process that drives connection between your founders and leaders, and quickly arrives at a consensus that everyone in the company can get behind.
Tried, tested and trusted, this is a transformational approach to story-telling that will change every aspect of your communications, from marketing, PR and pitching, to recruitment and training.
Storytelling is something we all do every day. We learn about stories as kids, and as we grow, they help us relate to the world around us.
We use them to make sense of complexity, and to channel our emotions.
They’re key to the way we communicate and connect with each other.
But stories don’t just happen.
They have to come from somewhere.
When you’ve got a million and one things vying for your attention, it’s difficult to know where to start.
And if your story doesn’t have a beginning, it probably won’t have a middle or an ending either.
That’s why we’ve created a unique workshop process to help you define, develop and deliver your story.
It’s a powerful, productive and inspirational series of exercises that will encourage you to see your business in a whole new light.
Building a narrative that puts the audience first.
Uncovering the purpose that drives and motivates your business.
Identifying the brand culture that differentiates you from the competition.
Every business with ambition needs a rallying cry, to align employees and engage customers.
Crafting a concise, compelling and unforgettable positioning statement.
Structuring your story according to the classic mythological structure - making your brand the hero.
Single day workshop, including lunch.
Focus on understanding the power of storytelling, empowering individuals to own the narrative of the business, and walk through of six key processes for story planning.
Scaled for 10-20 attendees.
Potentially attended by multiple colleagues from each business to allow for team-building and shared learning.
Three-day, all inclusive trip
A curated travel experience hosted either in the UK or mainland Europe.
With flights, transfers, accommodation and excursions included.
Over the course of three days, attendees work through each process on the storytelling journey.
One-on-one support from trainer to help capture and finesse their respective narrative.
Places limited to eight attendees per trip for one-on-one support and facilitated networking opportunities.
Two delegates from each business – ideally a founder and Sales/Marketing director.
Intensive five-day process.
Hosted off-site to minimise disruption to your team.
Single day workshop to gather insights, three days for development of story materials and rationale, with final day for sharing of results and feedback.
Process leads to the creation of a definitive brand storytelling bible.
Bible outputs – Audience plan, Business purpose, Brand behaviours, Tone-of-voice, Manifesto, Elevator pitch and Hero’s Journey template.
Attended by leadership team to ensure top-level participation and consensus.
Connectors are people with an extraordinary knack for making friends and acquaintances. As our relationship director, Terry puts his natural networking skills to best use, finding new opportunities in personal connections, and creating situations where collaboration can truly flourish.
Terry's mobile: 07516 823195
Mavens are considered information specialists who thrive on sharing their knowledge with others. As our storyteller-in-chief, Gareth seeks out powerful new stories from everyone he meets, and crafts them into something that will resonate with the widest possible audience.
Gareth's mobile: 07590 680175