Our Approach
Storytelling is something we all do every day. We learn about stories as kids, and as we grow, they help us relate to the world around us.
We use them to make sense of complexity, and to channel our emotions.
They’re key to the way we communicate and connect with each other.
But stories don’t just happen.
They have to come from somewhere.
When you’ve got a million and one things vying for your attention, it’s difficult to know where to start.
And if your story doesn’t have a beginning, it probably won’t have a middle or an ending either.
That’s why we’ve created a unique workshop process to help you define, develop and deliver your story.
It’s a powerful, productive and inspirational series of exercises that will encourage you to see your business in a whole new light.
Six Stage Process
Planning Your Story
Building a narrative that puts the audience first.
Unlocking Your Why
Uncovering the purpose that drives and motivates your business.
Defining Your Behaviours
Identifying the brand culture that differentiates you from the competition.
Drafting Your Manifesto
Every business with ambition needs a rallying cry, to align employees and engage customers.
Editing Your Elevator Pitch
Crafting a concise, compelling and unforgettable positioning statement.
Finding Your Hero
Structuring your story according to the classic mythological structure - making your brand the hero.
How To Work With Us
TRAINING SESSION
Single day workshop, including lunch.
Focus on understanding the power of storytelling, empowering individuals to own the narrative of the business, and walk through of six key processes for story planning.
Scaled for 10-20 attendees.
Potentially attended by multiple colleagues from each business to allow for team-building and shared learning.
BOOTCAMP RETREAT
Three-day, all inclusive trip
A curated travel experience hosted either in the UK or mainland Europe.
With flights, transfers, accommodation and excursions included.
Over the course of three days, attendees work through each process on the storytelling journey.
One-on-one support from trainer to help capture and finesse their respective narrative.
Places limited to eight attendees per trip for one-on-one support and facilitated networking opportunities.
Two delegates from each business – ideally a founder and Sales/Marketing director.
BRAND CONSULTATION
Intensive five-day process.
Hosted off-site to minimise disruption to your team.
Single day workshop to gather insights, three days for development of story materials and rationale, with final day for sharing of results and feedback.
Process leads to the creation of a definitive brand storytelling bible.
Bible outputs – Audience plan, Business purpose, Brand behaviours, Tone-of-voice, Manifesto, Elevator pitch and Hero’s Journey template.
Attended by leadership team to ensure top-level participation and consensus.
Meet the Team
Terry Bower
The Connector
Connectors are people with an extraordinary knack for making friends and acquaintances. As our relationship director, Terry puts his natural networking skills to best use, finding new opportunities in personal connections, and creating situations where collaboration can truly flourish.
Terry's mobile: 07516 823195
Gareth Dimelow
The Maven
Mavens are considered information specialists who thrive on sharing their knowledge with others. As our storyteller-in-chief, Gareth seeks out powerful new stories from everyone he meets, and crafts them into something that will resonate with the widest possible audience.
Gareth's mobile: 07590 680175