When a Raconteur met an Entrepreneur.
Something wonderful was created.
A different kind of Marketing / PR business. One that respects and understands the true power of stories.
Helping you define your IP (Intellectual Property) and turning it into your EP (Emotional Proposition)
to inform, inspire and engage your audience.
Working collaboratively with businesses of all sizes, we tease out the purpose that defines you, and shape the narrative that drives you.
Only once we understand you, inside and out, can we build a story that will shape your future.
Uniqueness is no longer a given. In order to stand out, you first have to stand for something.
Customers and clients. Prospects and partners. Suppliers and investors.
They’re all looking for a story that will make them care.
We help you find it, unlock it, and share it.
Storytelling is something we all do every day.
We learn about stories as kids, and as we grow, they help us relate to the world around us.
We use them to make sense of complexity, and to channel our emotions.
In business we have to engage, teach and inspire and ultimately promote a call to action.
Building a narrative that puts the audience first.
Uncovering the purpose that drives and motivates your business.
Identifying the brand culture that differentiates you from the competition.
Every business with ambition needs a rallying cry, to align employees and engage customers.
Crafting a concise, compelling and unforgettable positioning statement.
Structuring your story according to the classic mythological structure - making your brand the hero.
For a young or newly established business, story-telling is a compelling and effective technique for defining the kind of organisation you aspire to be.
It’s a chance to determine the change you wish to bring to the world, as well as establishing the roadmap for how you plan to achieve those goals.
A good story should explore the origins of the idea, the expertise you bring to bear, and why investors would want to join you on your journey.
There are a number of ‘pinch-points’ impacting the growth and success of small/medium-sized businesses.
Whether it’s attracting the next round of investment, expanding the company with new products, services and employees, or exploring marketing strategy and Brand, a clear and coherent story can help with all of these issues.
The narrative of your organisation will help candidates, suppliers, investors and partners understand what you need from them, and how they will be instrumental in getting you to the next level in your evolution. Storytelling for business is key.
In a large business, alignment and consistency are essential growth drivers.
The challenge is to ensure that diverse teams enjoy a shared understanding of the organisation’s strategic direction, as well as their respective role in delivering against it.
Collaborative storytelling enables stakeholders to co-create an authentic narrative for the entire business; one that will adapt and flex to reflect the specific priorities of each division.
The resulting business story can also inform every aspect of the marketing mix, from advertising and PR to social media and digital, as well as ongoing internal communications and employee engagement programmes.
Face to Face or online via private fully interactive video conferencing.
Process leads to the creation of a definitive brand Manifesto / storytelling bible.
Manifesto outputs – Audience plan, Business purpose, Brand behaviors, Tone-of-voice, Elevator pitch and Hero’s Journey template.
Attended preferably by leadership team to ensure top-level participation and consensus.
Specifically designed as an introduction to your Business Story
Intensive, one day workshop
Hosted online via private fully interactive video conferencing.
A Single day workshop to gather insights and condensed outputs including:
STORY BUILDER PROGRAM
Discover what makes your business tick and how to make your customers care.
Over the course of six 90-minute sessions, we'll cover:
You'll get to network with fellow entrepreneurs, as you support each other throughout the program.
Connectors are people with an extraordinary knack for making friends and acquaintances. As our relationship director, Terry puts his natural networking skills to best use, finding new opportunities in personal connections, and creating situations where collaboration can truly flourish.
Terry's mobile: +44 07516 823195 email@example.com
Mavens are considered information specialists who thrive on sharing their knowledge with others. As our storyteller-in-chief, Gareth seeks out powerful new stories from everyone he meets, and crafts them into something that will resonate with the widest possible audience.
Gareth's mobile: +44 07590 680175 firstname.lastname@example.org