How many times do you hear that question? A random networker, expecting us to sell ourselves in 10 seconds flat. Our brains scramble for an answer, something that makes us memorable, distinctive, unforgettable. A story that turns us from nobody, into somebody they’ll want to work with.
Uniqueness in business is no longer a given. To stand out, you must first stand for something. At Inside Stories, we work with you to tease out the purpose that drives you, and craft the narrative that describes who you are, what you do, and why you do it.
We dive deep into the heart of your work, tapping into your passion, uncovering your purpose, and helping you dial into what really defines you as a business. Then together, we craft a range of different sized business stories that will capture and inspire your chosen audience, allowing you to authentically engage with the right people, in the right way, every time.
Whether it’s a 30-second elevator pitch, investor presentation, supplier or franchisee pitch, or even a keynote speech, you’ll be able to deliver a story that will captivate, move and trigger a call to action, always leaving them wanting more.
We’ll deliver a 60-90 page digital ‘Pick’n‘Mix’ Story Bible, told in your own voice, recrafted and repositioned by us. A narrative that you can recall in the blink of an eye when you need it most.
Building a narrative that puts the audience first.
Uncovering the purpose that drives and motivates your business.
Identifying the brand culture that differentiates you from the competition.
Every business with ambition needs a rallying cry, to align employees and engage customers.
Crafting a concise, compelling, and unforgettable positioning statement.
Structuring your story according to the classic mythological structure – making your brand the hero.
For a young or newly established business, storytelling is a compelling and effective way to define the kind of organisation you aspire to be. It’s a chance to determine the change you want to bring to the world with your product or service, as well as establishing the roadmap for how you plan to achieve those goals. A good story will explore the origins of the idea, the expertise you bring to bear, and why investors would want to join you on your journey.
There are a number of critical ‘pinch-points’ that can impact the growth and success of any small and medium-sized business. From attracting the next round of investment or expanding the company with new products, services and employees, to exploring new marketing and brand strategies, a clear and coherent story can help get you to that next level. The narrative of your organisation can help candidates, suppliers, investors and partners understand what you need from them, and how they will be instrumental in getting you to the next level in your evolution. Storytelling for business truly is key.
For large businesses, alignment and consistency are essential growth drivers. The challenge is that diverse teams enjoy a shared understanding of the organisation’s strategic direction, as well as their respective role in delivering against it. Collaborative storytelling enables stakeholders to co-create an authentic narrative for the entire business; one that will adapt and flex to reflect the specific priorities of each division. The resulting business story can also inform every aspect of the marketing mix, from advertising and PR to social media and digital, as well as ongoing internal communications and employee engagement programmes.
The Complete Narrative Experience
This is for when your story deserves to be fully seen, felt, and understood.
The Full Story service is a deep, collaborative process where we uncover the heart of your narrative and shape it into something rich, compelling, and complete. Whether you’re building a personal brand, documenting a life journey, or creating a legacy piece, this option ensures nothing important is left unsaid.
What it solves:
Outcome:
A lifetime worth of source Marketing & Branding Story / Narrative.
Your authentic, fully developed story that connects, resonates, and stands the test of time.
Clarity with Impact
This is for when you need your story told clearly, concisely, and powerfully.
The Short Story service distills your message down to its most essential and impactful form. Perfect for websites, profiles, campaigns, or introductions, it focuses on what matters most, without losing your voice.
What it solves:
Outcome:
A sharp, focused narrative that communicates your value and story with confidence.
Your Starting Point
This is for when you need direction, clarity, and a strong foundation.
Pitch & Purpose is designed to help you articulate what you do, why it matters, and how to express it. It’s the ideal entry point if you’re still shaping your story or want to refine your message before going deeper.
What it solves:
Outcome:
A clear, compelling core message that gives you direction and confidence moving forward.
Why not take us with you?
Your Elevator Pitch companion… get creative wherever you are!
Outcome:
Turn your elevator pitch into your unfair advantage. Standout by standing for something, and network like you matter.
We all know people who have that innate ability to connect. Naturals in the networking environment, they seem to have some sixth sense about who would be a great fit for who. Inside Stories co-founder and Relationship Director Terry is one such ‘Connector’, finding new opportunities, connecting the dots, and instinctively creating situations where collaborations can truly flourish.
A natural-born teller of tales, Inside Stories co-founder and Storyteller-in-Chief Gareth has always been able to see life’s narrative. From small situations to sprawling, all-encompassing debacles, Gareth can unpick a hundred individual threads, unravel them with enviable ease, and spin them into stories that bewitch and entrance. Bringing this ability to Inside Stories, he’s helped growing numbers of business owners climb inside their brand identities and really understand what it is that makes them special, different, and unique.
Monday – Friday: 9am – 5pm
Saturday – Sunday: Closed