About us....
Creating Meaningful, Memorable and Moving Business Stories since 2019
When a Raconteur met an Entrepreneur.
Something wonderful was created.
Inside Stories
A different kind of Marketing / PR business. One that respects and understands the true power of stories.
Helping you define your IP (Intellectual Property) and turning it into your EP (Emotional Proposition)
to inform, inspire and engage your audience.
Working collaboratively with businesses of all sizes, we tease out the purpose that defines you, and shape the narrative that drives you.
Only once we understand you, inside and out, can we build a story that will shape your future.
Uniqueness is no longer a given. In order to stand out, you first have to stand for something.
Customers and clients. Prospects and partners. Suppliers and investors.
They’re all looking for a story that will make them care.
We help you find it, unlock it, and share it.
Our Approach
Storytelling is something we all do every day.
We learn about stories as kids, and as we grow, they help us relate to the world around us.
We use them to make sense of complexity, and to channel our emotions.
In business we have to engage, teach and inspire and ultimately promote a call to action.
Six Stage Process
Planning Your Story
Defining Your Behaviours
Planning Your Story
Building a narrative that puts the audience first.
Unlocking Your Why
Defining Your Behaviours
Planning Your Story
Uncovering the purpose that drives and motivates your business.
Defining Your Behaviours
Defining Your Behaviours
Defining Your Behaviours
Identifying the brand culture that differentiates you from the competition.
Drafting Your Manifesto
Editing Your Elevator Pitch
Defining Your Behaviours
Every business with ambition needs a rallying cry, to align employees and engage customers.
Editing Your Elevator Pitch
Editing Your Elevator Pitch
Editing Your Elevator Pitch
Crafting a concise, compelling and unforgettable positioning statement.
Finding Your Hero
Editing Your Elevator Pitch
Editing Your Elevator Pitch
Structuring your story according to the classic mythological structure - making your brand the hero.
What's YOUR Story?
Start-Up
Small / Medium sized Businesses
Small / Medium sized Businesses
For a young or newly established business, story-telling is a compelling and effective technique for defining the kind of organisation you aspire to be.
It’s a chance to determine the change you wish to bring to the world, as well as establishing the roadmap for how you plan to achieve those goals.
A good story should explore the origins of the idea, the expertise you bring to bear, and why investors would want to join you on your journey.
Small / Medium sized Businesses
Small / Medium sized Businesses
Small / Medium sized Businesses
There are a number of ‘pinch-points’ impacting the growth and success of small/medium-sized businesses.
Whether it’s attracting the next round of investment, expanding the company with new products, services and employees, or exploring marketing strategy and Brand, a clear and coherent story can help with all of these issues.
The narrative of your organisation will help candidates, suppliers, investors and partners understand what you need from them, and how they will be instrumental in getting you to the next level in your evolution. Storytelling for business is key.
Enterprise
Small / Medium sized Businesses
Enterprise
In a large business, alignment and consistency are essential growth drivers.
The challenge is to ensure that diverse teams enjoy a shared understanding of the organisation’s strategic direction, as well as their respective role in delivering against it.
Collaborative storytelling enables stakeholders to co-create an authentic narrative for the entire business; one that will adapt and flex to reflect the specific priorities of each division.
The resulting business story can also inform every aspect of the marketing mix, from advertising and PR to social media and digital, as well as ongoing internal communications and employee engagement programmes.
Choose how you'd like to work with us
FULL STORY
STORYBUILDER - 6 WEEK PROGRAM
SHORT STORY
FULL STORY
Face to Face or online via private fully interactive video conferencing.
- Single day workshop to gather insights.
- Three days for development of story materials and rationale.
- Final day for sharing of results and feedback.
Process leads to the creation of a definitive brand Manifesto / storytelling bible.
Manifesto outputs – Audience plan, Business purpose, Brand behaviors, Tone-of-voice, Elevator pitch and Hero’s Journey template.
Attended preferably by leadership team to ensure top-level participation and consensus.
SHORT STORY
STORYBUILDER - 6 WEEK PROGRAM
SHORT STORY
SHORT STORY
Specifically designed as an introduction to your Business Story
Intensive, one day workshop
Hosted online via private fully interactive video conferencing.
A Single day workshop to gather insights and condensed outputs including:
- Audience plan
- Business Purpose
- Elevator Pitch
STORYBUILDER - 6 WEEK PROGRAM
STORYBUILDER - 6 WEEK PROGRAM
STORYBUILDER - 6 WEEK PROGRAM
STORY BUILDER PROGRAM
Discover what makes your business tick and how to make your customers care.
Over the course of six 90-minute sessions, we'll cover:
- Considering audience engagement
- Finding your purpose
- Defining your behaviors
- Drafting a Manifesto
- Choosing an Elevator Pitch
- Understanding the Hero's Journey
You'll get to network with fellow entrepreneurs, as you support each other throughout the program.
Meet the Team
Terry Bower
Gareth Dimelow
Gareth Dimelow
The Connector
Connectors are people with an extraordinary knack for making friends and acquaintances. As our relationship director, Terry puts his natural networking skills to best use, finding new opportunities in personal connections, and creating situations where collaboration can truly flourish.
Terry's mobile: +44 07516 823195 terry@insidestories.guru
Gareth Dimelow
Gareth Dimelow
Gareth Dimelow
The Maven
Mavens are considered information specialists who thrive on sharing their knowledge with others. As our storyteller-in-chief, Gareth seeks out powerful new stories from everyone he meets, and crafts them into something that will resonate with the widest possible audience.
Gareth's mobile: +44 07590 680175 gareth@insidestories.guru